Goals & campaigns

Goals let you measure outcomes instead of raw visits – sign-ups, purchases, contact-form submits, etc.

Create a goal

  1. Open the site dashboard and click Site Goals or click Goals on any site card in the All Sites view.

  2. Press Add goal.

  3. Fill in the form fields:

    • Name – human-readable label (also used as the JS identifier).

    • Type – three ways to trigger a goal:

      • Manual / JS – call analytics.goal('name') yourself when the action happens (great for custom logic).
      • Click attribute – add data-analytics-goal="name" to a button or link and we’ll fire automatically on click.
      • URL match – fires when the page URL matches a rule (after a successful checkout for example).

    • Match type (only for URL goals) – contains, starts with or regex against the path part of the URL.

    • Pattern – the string or regex to match (e.g. /thank-you).

    • Value – optional monetary amount used to sum revenue in the dashboard (useful for e-commerce).

  4. Press Save – it becomes active instantly and can be edited or deleted later.

Add goal form Goal creation

See goal conversions

Converted visitors appear in the Goals widget on the dashboard. Click any row to drill down:

  • Conversion rate over time.
  • Top referrers for that goal.
  • Countries/devices for converters only.

Campaigns & UTM tags

If your links include standard utm_* parameters Lightweight Analytics groups them automatically. Use the Campaigns tab to compare:

  • Visitors & conversions per campaign.
  • Revenue per campaign when your goals include values.

Tip
Goals + UTMs = instant ROI tracking. Add a URL goal for /thank-you and see which newsletter placement or ad brings paying customers.